WhatsApp is the most popular messaging service in the world. Around 2 billion people in 180 countries use it every month, with more than 100 billion messages sent every day. 

Communication is a key part of any successful business, and with so many people using WhatsApp it’s no wonder that businesses are interested in using it as well.

In this guide we will give you an overview of everything you need to know about using WhatsApp to enhance your business. We’ll look at why you should be using it, which version you should be using, how to activate WhatsApp, how to use it and integrate it into your call center and chatbots, and look at how WhatsApp can reduce costs and enhance customer experiences across different sectors

Several sections have links offering more detail on each subject. If you’d like to know more.